Meandre Boutèy Pafen, Anbalaj Pafen pa Jiawei Wu

Dizayn Meandre Boutèy Pafen, Anbalaj Pafen pa Jiawei Wu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2022

Meandre Boutèy Pafen, Anbalaj Pafen

pa Jiawei Wu

Kliyan: Jiawei Wu Design

Gayan A' Design Award Bwonz nan Kategori Anbalaj

11,852

Gayan Pri Verifye

Verifye Estati Pri pou #137809

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Meandre Boutèy Pafen, Anbalaj Pafen

Meandre se yon konsepsyon boutèy ak anbalaj ki te kreye pou yon mak pafen natirèl. Non an soti nan yon mo franse ki vle di detou yon rivyè. Konsepsyon an gen objektif pou bay yon eksperyans total kote moun ka santi yo tankou y ap pwomennen nan yon forè. Bouchon an swiv fòm yon branch ki pliye, epi boutèy la fèt ak bwa nwayye Amerik di Nò ki te fòme ak yon pwosesis pliye bwa. Yon kat enfòmasyon pote yon foto ansanm ak yon deskripsyon forè riral franse a ki te enspire pafen an. Sèlman nòt natirèl ak nòt bwa itilize nan pafen an.

Rekonesans lan

Konsènan A' Design Award Bwonz

Meandre Boutèy Pafen, Anbalaj Pafen se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Meandre Boutèy Pafen, Anbalaj Pafen pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Meandre Boutèy Pafen, Anbalaj Pafen satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimansyon & Anbalaj: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Etikèt: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teknoloji Pwodiksyon: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Defi Dizayn: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Rechèch: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Enspirasyon: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Dire Pwojè: The project started in 2020 and finished in 2021.
Fliks Operasyon: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patant: Jiawei Wu
Manm Ekip: Jiawei Wu
Kredi Imaj: Design:Jiawei Wu
Photo Credits: Sonia Szostak