Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje pa PepsiCo Design and Innovation

Dizayn Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje pa PepsiCo Design and Innovation se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2022

Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje

pa PepsiCo Design and Innovation

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Lay's Flavor Swap Influencer Kit se yon konsepsyon anbalaj manje ki te kreye pou yon pwogram ete ki te pote gou Funyuns ak Doritos nan chips Lay's yo. Anbalaj la konbine konsepsyon sak Lay's aktyèl la ak koulè mak chak gou: ble pou Cool Ranch ak vèt pou Funyuns. Yon modèl fòme ak sèk konsantrik yo raple fòm chips orijinal yo epi met aksan sou kolaborasyon ant mak yo. Yo te also pwodwi ak livre yon kit enfliyansè kolektif bay pèsonalite medya yo pou kòmanse diskisyon sou pwogram nan.

Rekonesans lan

Konsènan A' Design Award Fè

Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Enspirasyon: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

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