Flying to the Moon Primary Function: Bwat Kado pou Gato Lalin pa ShenZhen XiShang Boutique Packing Co., Ltd

Dizayn Flying to the Moon Primary Function: Bwat Kado pou Gato Lalin pa ShenZhen XiShang Boutique Packing Co., Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2022

Flying to the Moon Primary Function: Bwat Kado pou Gato Lalin

pa ShenZhen XiShang Boutique Packing Co., Ltd

Kliyan: ShenZhen XiShang Boutique Packing Co., Ltd

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #134174

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Flying to the Moon Primary Function: Bwat Kado pou Gato Lalin

Vole Ale nan Lalin se yon bwat kado ki fèt pou gato lalin. Anbalaj la pran fòm yon lantèn palè tradisyonèl Chinwa. Ilistrasyon sikilè yo enspire de mitoloji Chinwa epi yo enkli Lapen an Jad, Palè Lalin nan ak Apsaras yo ki nan penti miral Dunhuang yo. Yon estrikti twa-dimansyon plizyè kouch ak yon pwosesis dekoupaj ajoute pwofondè vizyèl. Yon fwa yo retire gato lalin yo, yon modil LED nan baz la kapab limen epi ka transparan an PVC ak ka deyò a ki gen twou yo ka reenstale, sa ki transfòme bwat la an yon lantèn dekoratif.

Rekonesans lan

Konsènan A' Design Award Ajan

Flying to the Moon Primary Function: Bwat Kado pou Gato Lalin se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Flying to the Moon Primary Function: Bwat Kado pou Gato Lalin pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Flying to the Moon Primary Function: Bwat Kado pou Gato Lalin se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimansyon & Anbalaj: 145mm X 145mm X 300mm
Teknoloji Pwodiksyon: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Defi Dizayn: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Rechèch: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Enspirasyon: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Dire Pwojè: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Fliks Operasyon: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Manm Ekip: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu