Tsingtao Beer Anbalaj Bwat Kado Byè pa Tsingtao Brewery Culture Media Co., Ltd.

Dizayn Tsingtao Beer Anbalaj Bwat Kado Byè pa Tsingtao Brewery Culture Media Co., Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2022

Tsingtao Beer Anbalaj Bwat Kado Byè

pa Tsingtao Brewery Culture Media Co., Ltd.

Kliyan: Tsingtao Brewery Culture Media Co.,Ltd.

Gayan A' Design Award Ajan nan Kategori Anbalaj

27,650

Gayan Pri Verifye

Verifye Estati Pri pou #132955

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tsingtao Beer Anbalaj Bwat Kado Byè

Byè Tsingtao se yon anbalaj bwat kado ki te kreye pou 120èm anivèsè mak la. Konsepsyon an kenbe twa byè Pilsner klasik epi li baze sou achitekti karakteristik vil Qingdao a. Ilistrasyon an konbine bèl kote lokal yo ak kilti mak la, ki montre lyen ki genyen ant mak la ak kilti rejyonal la. Bwat deyò a louvri sou de bò, yon mouvman ki enspire pa flè hop, youn nan engredyan byè yo. Byè yo parèt lè yo louvri bwat kado a. Yo itilize papye espesyal, epi pwodiksyon an gen enprime UV, estanpaj cho ak anbòse.

Rekonesans lan

Konsènan A' Design Award Ajan

Tsingtao Beer Anbalaj Bwat Kado Byè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tsingtao Beer Anbalaj Bwat Kado Byè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tsingtao Beer Anbalaj Bwat Kado Byè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimansyon & Anbalaj: Width 276mm x Depth 90mm x Height 286mm
Etikèt: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Teknoloji Pwodiksyon: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Defi Dizayn: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Rechèch: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Enspirasyon: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Dire Pwojè: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Fliks Operasyon: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Manm Ekip: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu