Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis pa Tiger Pan

Dizayn Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis pa Tiger Pan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2022

Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis

pa Tiger Pan

Kliyan: Shuanghui Group

Gayan A' Design Award Bwonz nan Kategori Anbalaj

16,948

Gayan Pri Verifye

Verifye Estati Pri pou #130897

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis

Tèks Liv: Shuanghui Rebrand se yon konsepsyon anbalaj pou yon pwodwi janbon kwit ki vann nan Lachin. Nouvo konsepsyon an kenbe eleman orijinal mak la epi ranplase imaj pikselize yo ak grafik jeyometrik, konsa pakè a ka rekonèt a distans. Vi pwodwi a soti nan diferan ang ak nan diferan konbinezon yo senplifye an fòm awondi. Twa gwoup koulè klere separe diferan gou yo. Yon aranjman enfòmasyon klè ak yon sistèm seri inifye ede kliyan yo jwenn atik yo vle a rapidman. Nouvo lèt mak la swiv yon kout ak dous.

Rekonesans lan

Konsènan A' Design Award Bwonz

Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimansyon & Anbalaj: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Etikèt: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teknoloji Pwodiksyon: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Defi Dizayn: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Rechèch: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Enspirasyon: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Dire Pwojè: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Fliks Operasyon: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Manm Ekip: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Kredi Imaj: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu