Dizayn Xiaoxiancao Sak Te pa Jin Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2022

Xiaoxiancao Sak Te

pa Jin Zhang

Kliyan: Xiao xian cao

Gayan A' Design Award Bwonz nan Kategori Anbalaj

13,959

Gayan Pri Verifye

Verifye Estati Pri pou #126463

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Xiaoxiancao Sak Te

Atravè etid la nan orijin nan sache te, designer nan detèmine istwa a nan Dinasti Tang la, epi li pran te bwè a ak manch yo kouvri bouch la kòm ekspresyon prensipal la vizyèl kite plis moun konnen ak renmen te nan yon fason ki pi enteresan. Sou do a, fasil pou konprann "te" yo itilize pou transmèt kategori a ak amelyore sans nan bon jan kalite. Ti sak te sèvi ak sak papye aliminyòm ak ti pake endepandan, ki bon pou konsomatè yo pote ak bwè.

Rekonesans lan

Konsènan A' Design Award Bwonz

Xiaoxiancao Sak Te se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Xiaoxiancao Sak Te pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Xiaoxiancao Sak Te satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimansyon & Anbalaj: Box size285mm*100mm*35mmPackage content3g*10
Etikèt: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teknoloji Pwodiksyon: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Defi Dizayn: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Rechèch: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Enspirasyon: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Dire Pwojè: It will be designed in August 2020 and put on the market in September 2020
Fliks Operasyon: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Manm Ekip: Designer:Jin Zhang