Dizayn Jinlongquan Yanzhi Anbalaj pa Jin Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2022

Jinlongquan Yanzhi Anbalaj

pa Jin Zhang

Kliyan: InBev jinlongquan beer (Hubei)

Gayan A' Design Award Fè nan Kategori Anbalaj

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Jinlongquan Yanzhi Anbalaj

Mak Jinlongquan te nan Hubei pou plis pase 40 ane. Fwa sa a, li kreye yon seri byè ki ka reprezante kilti Hubei. Designer la sèvi ak kaligrafi Chinwa pou eksprime kilti dyalèk la. An menm tan an, li pentire bilding ki pi reprezantan ak sistèm dlo nan Hubei (Hubei gen repitasyon pou yo te yon pwovens ak dè milye de lak), karaktè ak sèn konsomasyon, ak entegre plis gou nan lavi ak sans nan mòd. Moun ka pale sou dyalèk la sou boutèy la. Gade nan vil ou nan ilistrasyon an pou amelyore entèraksyon ak konsomatè yo.

Rekonesans lan

Konsènan A' Design Award Fè

Jinlongquan Yanzhi Anbalaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Jinlongquan Yanzhi Anbalaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Jinlongquan Yanzhi Anbalaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimansyon & Anbalaj: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Etikèt: Beer, Hubei, dialect, illustration, Calligraphy, China
Teknoloji Pwodiksyon: Glass bottle aluminized paper
Defi Dizayn: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Rechèch: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Enspirasyon: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Dire Pwojè: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Fliks Operasyon: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patant: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Manm Ekip: Creative director: Jin Zhang