Niulanshan Fonksyon Prensipal: Anbalaj Boutèy Alkòl pa Tiger Pan

Dizayn Niulanshan Fonksyon Prensipal: Anbalaj Boutèy Alkòl pa Tiger Pan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

Niulanshan Fonksyon Prensipal: Anbalaj Boutèy Alkòl

pa Tiger Pan

Kliyan: Beijing Chuangyitang Sales Co., Ltd.

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Niulanshan Fonksyon Prensipal: Anbalaj Boutèy Alkòl

Niulanshan se yon konsepsyon anbalaj edisyon limite pou yon mak alkòl Chinwa, ki lanse pou Ane Bèf la. Boutèy la fèt ak vè epi bwat la fèt ak bwa. Konsepsyon an evite reyalis epi li itilize yon fòm modèn e abstrè. Yon liy dwat ki koupe tankou yon lam sou kò boutèy la sijere kò rezistan ak karaktè bèf la ki pa janm bese tèt. Mak la kenbe sèlman karaktè kaligrafik Niu, ki vle di bèf. Dènye trè a pwolonje pou sijere fraz Chinwa Niu jiska bout la, yon swè pou rive nan objektif yo. Entansyon an se atire jèn konsomatè yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Niulanshan Fonksyon Prensipal: Anbalaj Boutèy Alkòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Niulanshan Fonksyon Prensipal: Anbalaj Boutèy Alkòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Niulanshan Fonksyon Prensipal: Anbalaj Boutèy Alkòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Dimansyon & Anbalaj: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Etikèt: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Teknoloji Pwodiksyon: The bottle is made of glass and the box is made of wood.
Defi Dizayn: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Rechèch: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Enspirasyon: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Dire Pwojè: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Fliks Operasyon: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patant: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Manm Ekip: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Kredi Imaj: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan