The Taste of Heritage Kafe Enstantane pa Shawn Goh Chin Siang

Dizayn The Taste of Heritage Kafe Enstantane pa Shawn Goh Chin Siang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

The Taste of Heritage Kafe Enstantane

pa Shawn Goh Chin Siang

Kliyan: Hai Soon Leong Sdn. Bhd

Gayan A' Design Award Ajan nan Kategori Anbalaj

30,186

Gayan Pri Verifye

Verifye Estati Pri pou #123769

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Taste of Heritage Kafe Enstantane

Te konsepsyon an enspire pa background kliyan an - yon biznis fanmi, de jenerasyon an jenerasyon. Yo nan lòd yo prezève ak pase sou gou a, yo te lanse pwodwi 'Gou Eritaj la'. Li sèvi tou kòm yon senbòl nan touris Malaysyen, se konsa designer a te vini ak konsèp nan prezève eritaj kiltirèl la, enkòpore lide kliyan an, entegre kilti yo depi lontan nan divès gwoup etnik nan konsepsyon an fè plis moun konprann kilti Malaysyen ak dwe antouzyastik sou Atizay Malaysyen.

Rekonesans lan

Konsènan A' Design Award Ajan

The Taste of Heritage Kafe Enstantane se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann The Taste of Heritage Kafe Enstantane pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. The Taste of Heritage Kafe Enstantane se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimansyon & Anbalaj: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Etikèt: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknoloji Pwodiksyon: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Defi Dizayn: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Rechèch: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Enspirasyon: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Dire Pwojè: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Fliks Operasyon: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patant: -
Manm Ekip: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Kredi Imaj: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.