Tsarsky Reserve Anbalaj Papye pa Natalya Bilousova

Dizayn Tsarsky Reserve Anbalaj Papye pa Natalya Bilousova se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2021

Tsarsky Reserve Anbalaj Papye

pa Natalya Bilousova

Kliyan: Tsarsky Reserve

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #123199

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tsarsky Reserve Anbalaj Papye

Objektif pake pou pwodwi semi-fini jele se kreye yon imaj Hatian nan yon mak evite tradisyonèl vizyèl pou manje yo te sou yon plak. Solisyon ki baze sou modèl yo te chwazi kòm youn nan ki fè je yo nan yon konsomatè deja jwi manje a. Koulè yo itilize pou reprezante yo definitivman rekonèt pami liy lòt desen manje yo. Anplis de sa, senplisite nan fòm nan konsepsyon sa a souliye apwòch la kontanporen ak ansanm mete aksan sou lide nan inivèsalite. Kòm rezilta, konsepsyon sa a fè pwodwi a fasil renmen pou telespektatè divès kalite

Rekonesans lan

Konsènan A' Design Award Bwonz

Tsarsky Reserve Anbalaj Papye se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Tsarsky Reserve Anbalaj Papye pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Tsarsky Reserve Anbalaj Papye satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimansyon & Anbalaj: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Etikèt: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Teknoloji Pwodiksyon: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Defi Dizayn: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Rechèch: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Enspirasyon: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Dire Pwojè: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Fliks Operasyon: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patant: Trademark 2021. Trademark Holder NESANS Company
Manm Ekip: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Kredi Imaj: All of the separate images are given by client