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Alienergy Electrolyte Water Fonksyon Prensipal: Anbalaj pou Bwason pa Genki Forest

Dizayn Alienergy Electrolyte Water Fonksyon Prensipal: Anbalaj pou Bwason pa Genki Forest se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2021

Alienergy Electrolyte Water Fonksyon Prensipal: Anbalaj pou Bwason

pa Genki Forest

Kliyan: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

27,388

Koulè

Konsepsyon an

Konsènan Alienergy Electrolyte Water Fonksyon Prensipal: Anbalaj pou Bwason

Tèks Liv: Alienergy Electrolyte Water se yon konsepsyon anbalaj pou yon bwason fonksyonèl san sik ak san kalori. Boutèy la gen yon fòm dwat ak rebò byen koupe, sa ki bay li yon aparans modèn ak espòtif. Etikèt la fèt ak yon materyèl semi-transparan ki kite likid klè anndan an vizib, sa ki eksprime karaktè idratan bwason an. Gran espas negatif ak yon seleksyon limite koulè yo transmèt yon konsèp minimalis ak pi. Materyèl etikèt la se OPS, yon altènativ rekiklab pou PVC. Bwason an menm pa gen okenn kolorant alimantè ladan l.

Rekonesans lan

Konsènan A' Design Award Bwonz

Alienergy Electrolyte Water Fonksyon Prensipal: Anbalaj pou Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Alienergy Electrolyte Water Fonksyon Prensipal: Anbalaj pou Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Alienergy Electrolyte Water Fonksyon Prensipal: Anbalaj pou Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Dimansyon & Anbalaj
Width 65mm x Depth 65mm x Height 185mm
Etikèt
Branding, Packaging, bottle, 3D, water
Teknoloji Pwodiksyon
The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Defi Dizayn
The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Rechèch
In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Enspirasyon
Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Dire Pwojè
The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Fliks Operasyon
Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Patant
Label Patent:202030514752.6 , 2020, China.
Manm Ekip
Creative Direction: Renkun Zhang
Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Kredi Imaj
Creator: Gang Wang

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