Gogoon Anbalaj pou Bwason ki gen Alkòl pa Wen Liu, Bo Zheng and Weijie Kang

Dizayn Gogoon Anbalaj pou Bwason ki gen Alkòl pa Wen Liu, Bo Zheng and Weijie Kang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2021

Gogoon Anbalaj pou Bwason ki gen Alkòl

pa Wen Liu, Bo Zheng and Weijie Kang

Kliyan: Luzhou Laojiao Co., Ltd.china

Gayan A' Design Award Lò nan Kategori Anbalaj

41,515

Gayan Pri Verifye

Verifye Estati Pri pou #119505

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Gogoon Anbalaj pou Bwason ki gen Alkòl

Gogoon se yon konsepsyon boutèy ak anbalaj pou baijiu, yon spiri chinwa ki distile. Boutèy la gen yon fòm silendrik senp ki eksprime pite. Zepòl boutèy la pote yon motif mato ki fè referans a yon travay atizanal fèt ak swen. Kò a fini ak yon teksti fen ki sanble ak grenn limyè solèy epi ki reflete limyè sou tout sifas la. Bouchon an konbine metal, teksti kwi ak bwa, sa ki bay yon fòm senp yon teksti rich. Boutèy la mezire 75 mm nan lajè, 75 mm nan pwofondè ak 260 mm nan wotè. Konsepsyon an prezante baijiu nan yon stil liks lejè pou yon nouvo gwoup konsomatè.

Rekonesans lan

Konsènan A' Design Award Lò

Gogoon Anbalaj pou Bwason ki gen Alkòl se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Gogoon Anbalaj pou Bwason ki gen Alkòl pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Gogoon Anbalaj pou Bwason ki gen Alkòl kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimansyon & Anbalaj: Width 75mm* Depth 75mm* Height 260mm
Etikèt: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Teknoloji Pwodiksyon: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Defi Dizayn: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Rechèch: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Enspirasyon: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Dire Pwojè: 2020.01~2020.03 Shenzhen, China
Fliks Operasyon: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Manm Ekip: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang