Constellation Anbalaj pou Brikè pa Sunhwa Lee and Wenyuan Chen

Dizayn Constellation Anbalaj pou Brikè pa Sunhwa Lee and Wenyuan Chen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2021

Constellation Anbalaj pou Brikè

pa Sunhwa Lee and Wenyuan Chen

Kliyan: Zippo (China) Outdoor Products Co., Ltd.

Gayan A' Design Award Lò nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #119120

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Constellation Anbalaj pou Brikè

Constellation se yon konsepsyon anbalaj edisyon limite pou brikè koleksyon. Anbalaj la limen atravè ti pwen sou sifas li, epi limyè yo ka limen youn pa youn pou fòme diferan siy zodyak. Nan fen efè a, limyè yo tou dousman ap parèt epi disparèt. Efè limyè a ka rechaje ak yon kab USB epi li dire douzè lè li chaje nèt. Brikè yo kenbe sou anbalaj enteryè a ak leman, kidonk bwat la ka itilize tou kòm yon etalaj. Yon ba triyangilè kache deplwaye nan dèyè a pou fè anbalaj la kanpe dwat. Papye se materyèl prensipal yo itilize.

Rekonesans lan

Konsènan A' Design Award Lò

Constellation Anbalaj pou Brikè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Constellation Anbalaj pou Brikè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Constellation Anbalaj pou Brikè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimansyon & Anbalaj: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Etikèt: Zippo, lighter, packaging, packaging design, innovative, inspiring
Teknoloji Pwodiksyon: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Defi Dizayn: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Rechèch: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Enspirasyon: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Dire Pwojè: The project started in April 2020 and launched in February 2021 in China.
Fliks Operasyon: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patant: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Manm Ekip: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen