Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason pa PepsiCo Design and Innovation

Dizayn Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason pa PepsiCo Design and Innovation se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2021

Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason

pa PepsiCo Design and Innovation

Kliyan: PepsiCo Design & Innovation

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #118789

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason

Tèks Liv: Evervess Soda Water se yon konsepsyon anbalaj pou yon seri dlo gazez ak tonik. Mak la pote prèske katreven ane eritaj, e idantite vizyèl la te modènize pou yon lansman inifye nan mache Chinwa a. Ansyen konsepsyon an te bay yon santiman lou e li te sijere eksè, kidonk anbalaj la te senplifye pou kominike yon frechè leje ak petiyan. Yon eleman grafik minimal an nwa ak tiyèl reprezante yon fontèn, yon senbòl enèji, frechè ak renouvèlman. Bwason yo ka melanje nan koktèl oswa yo ka jwi yo pou kont yo.

Rekonesans lan

Konsènan A' Design Award Fè

Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Etikèt: Packaging, Beverage
Enspirasyon: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Manm Ekip: PepsiCo Design & Innovation

Li Kominike Laprès la

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