Himalaya Sheet Mask Anbalaj Mask Fèy pa Elephant Design and Himalaya Wellness

Dizayn Himalaya Sheet Mask Anbalaj Mask Fèy pa Elephant Design and Himalaya Wellness se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

Himalaya Sheet Mask Anbalaj Mask Fèy

pa Elephant Design and Himalaya Wellness

Kliyan: Himalaya Wellness

Gayan A' Design Award Ajan nan Kategori Anbalaj

31,299

Gayan Pri Verifye

Verifye Estati Pri pou #117150

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Himalaya Sheet Mask Anbalaj Mask Fèy

Himalaya Sheet Mask se yon konsepsyon anbalaj pou yon mask fèy pou figi nan kategori swen pèsonèl. Sistèm nan kouvri senk varyant epi li itilize yon paladè koulè byen klere, yon polis amizan ak yon nòt santral pou tèt ou. Ilistrasyon yo prezante engredyan natirèl pwodwi a nan yon estil dous. Sachè a enprime an CMYK, blan ak kat koulè espesyal Pantone. Logo a ak imaj la fini ak vèni brilan espesyal, alòske rès sifas la mat. Konsepsyon an gen entansyon atire jèn achtè nan mache mondyal yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Himalaya Sheet Mask Anbalaj Mask Fèy se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Himalaya Sheet Mask Anbalaj Mask Fèy pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Himalaya Sheet Mask Anbalaj Mask Fèy se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimansyon & Anbalaj: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etikèt: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teknoloji Pwodiksyon: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Defi Dizayn: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Rechèch: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Enspirasyon: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Dire Pwojè: The project started in September 2019 and finished in December 2020, in Singapore & India.
Fliks Operasyon: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Manm Ekip: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Kredi Imaj: All designs and images are created by Elephant Design.