Amarico Fonksyon Prensipal: Anbalaj Aperitif pa Radoslav Dostal

Dizayn Amarico Fonksyon Prensipal: Anbalaj Aperitif pa Radoslav Dostal se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

Amarico Fonksyon Prensipal: Anbalaj Aperitif

pa Radoslav Dostal

Kliyan: Amàrico

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #114557

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Amarico Fonksyon Prensipal: Anbalaj Aperitif

Amarico se yon konsepsyon etikèt ak anbalaj ki fèt pou yon aperitif Italyen. Konsepsyon an itilize motif botanik pou reflete engredyan pafime, konplèks ak natirèl ki nan bwason an. Ilistrasyon yo te desine ak kreyon dijital, e chak fèy zèb te ranje nan yon konpozisyon an miwa ki enspire nan atizay dekoratif. Font kontanporen fèt alamen akonpaye imaj yo. Yon sèl etikèt vlope boutèy la epi li reyini logo a ak tèks ki mete an valè ak kontou zèb ki gen dore. Boutèy la mezire 70 pa 70 pa 240 milimèt.

Rekonesans lan

Konsènan A' Design Award Ajan

Amarico Fonksyon Prensipal: Anbalaj Aperitif se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Amarico Fonksyon Prensipal: Anbalaj Aperitif pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Amarico Fonksyon Prensipal: Anbalaj Aperitif se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimansyon & Anbalaj: 70 mm x 70 mm x 240 mm
Etikèt: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknoloji Pwodiksyon: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Defi Dizayn: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Rechèch: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Enspirasyon: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Dire Pwojè: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Fliks Operasyon: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patant: n/a
Manm Ekip: Radoslav Dostal, Tomas Nedved, Jan Blazek
Kredi Imaj: Photographer: Julius Filip