Dizayn Biboi Etikèt Diven pa Giovanni Murgia se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

Biboi Etikèt Diven

pa Giovanni Murgia

Kliyan: Cantine Biboi

Gayan A' Design Award Ajan nan Kategori Anbalaj

27,577

Gayan Pri Verifye

Verifye Estati Pri pou #111397

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Biboi Etikèt Diven

Yon konsepsyon inovatè, etranj ak san enkyetid defini idantite diven sa yo. Yon konsepsyon jewometrik ki pran replik li soti nan swasanndis yo ak anrichi li ak eleman ikonografik ki reprezante karakteristik sa yo nan teritwa a Sardinian. Desen an nan etikèt sa yo etidye bay yon efè tactile lè yo retire boutèy la, gras a papye a nan etikèt la ak repouse nan kèk pati nan li. Objektif la se kominike yon konsepsyon fre ak jivenil, san swen ak imedya apwopriye pou yon odyans jèn kap chèche yon bon kalite diven ak yon apèl curieux.

Rekonesans lan

Konsènan A' Design Award Ajan

Biboi Etikèt Diven se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Biboi Etikèt Diven pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Biboi Etikèt Diven se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Dimansyon & Anbalaj: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Etikèt: wine, packaging, graphic design, label design, sardinia
Teknoloji Pwodiksyon: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Defi Dizayn: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Rechèch: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Enspirasyon: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Dire Pwojè: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Fliks Operasyon: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Manm Ekip: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA