Snow Time L Diven pa Evan Chen and Ziming Guo

Dizayn Snow Time L Diven pa Evan Chen and Ziming Guo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

Snow Time L Diven

pa Evan Chen and Ziming Guo

Kliyan: Lascaux Design Institute Inc.

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #110335

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Snow Time L Diven

Gu Yue Long Shan se pi gwo gwoup diven tradisyonèl jòn nan Lachin, ki te fonde an 1664. Nouvo pwodwi yo te kreye pou Gu Yue Long Shan, transmèt lide pou jwi tan dousman. Konsepsyon grafik la baze sou konsèp dlo, nèj, diri glutinous ak tan, ki esansyèl nan diven jòn, epi dekri mòn lokal yo ak dlo pou fòme yon foto konplè. Pou itilizatè fi devlope yon anbalaj mens, lè l sèvi avèk fim pou laprès kaka, ak konbine avèk pwosesis la indentation, yo pwodwi yon santiman vlope nèj.

Rekonesans lan

Konsènan A' Design Award Ajan

Snow Time L Diven se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Snow Time L Diven pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Snow Time L Diven se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimansyon & Anbalaj: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Etikèt: logo，packaging，illustrations，graphics
Teknoloji Pwodiksyon: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Defi Dizayn: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Rechèch: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Enspirasyon: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Dire Pwojè: The project was launched in Shaoxing in July 2020.
Fliks Operasyon: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Manm Ekip: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang