Cera Una Volta Etikèt Diven pa Giovanni Murgia

Dizayn Cera Una Volta Etikèt Diven pa Giovanni Murgia se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2021

Cera Una Volta Etikèt Diven

pa Giovanni Murgia

Kliyan: Cantine Chessa

Gayan A' Design Award Lò nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #108149

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cera Una Volta Etikèt Diven

Cera Una Volta (Once Upon a Time) se pa sèlman yon diven, men tou yon kwasans nan tan lontan an. Li te fèt nan rèv la nan kreye yon ti bijou enolojik nan trezò ansèyman yo nan zansèt yo ak teknik yo vinn nan tan lontan an. Lide a nan konsèp la kreyatif nan diven di, nan senplisite la nan ipèrb la istwa fe byen reprezante pa ilistrasyon an sou etikèt la, istwa a nan nesans la nan diven sa a ak sa ki moun ki pwodui li. Style yo chwazi a se fè espre fe, bay yon manyen majik nan yon diven ki diferan anpil ak style la klasik nan Vermentino.

Rekonesans lan

Konsènan A' Design Award Lò

Cera Una Volta Etikèt Diven se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Cera Una Volta Etikèt Diven pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Cera Una Volta Etikèt Diven kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimansyon & Anbalaj: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Etikèt: wine, packaging, illustration, label design
Teknoloji Pwodiksyon: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Defi Dizayn: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Rechèch: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Enspirasyon: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Dire Pwojè: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Fliks Operasyon: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Manm Ekip: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Kredi Imaj: 3D Render: Bruno Haver
Photography: Giovanni Murgia