Birds and Coffee Anbalaj pa Kristina Pacesaite

Dizayn Birds and Coffee Anbalaj pa Kristina Pacesaite se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

Birds and Coffee Anbalaj

pa Kristina Pacesaite

Kliyan: Kavos gurmanai

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #106477

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Birds and Coffee Anbalaj

Chak pwodwi merite yon bon anbalaj. Lè w devlope anbalaj sa a, designer te ede yon konpayi torréfè kafe ki gen siksè pou l rive jwenn nouvo moun ki apresye kafe bon jan kalite prim epi pran swen orijin li. Lè designer nan bay nouvo gade nan anbalaj la, designer te ap eseye amelyore valè a nan kafe a men ki soti nan prèske tout kontinan. Desizyon an pou sèvi ak ilistrasyon zwazo nan chak peyi te baze sou nati elegant yo ak tou yon men fabrike santi yo bay nan pwodwi final la. Papye kraft ak koulè fon nwa mawon nan ilistrasyon yo tou sèvi menm objektif la.

Rekonesans lan

Konsènan A' Design Award Ajan

Birds and Coffee Anbalaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Birds and Coffee Anbalaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Birds and Coffee Anbalaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimansyon & Anbalaj: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Etikèt: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Teknoloji Pwodiksyon: Digital printing on kraft paper
Defi Dizayn: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Rechèch: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Enspirasyon: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Dire Pwojè: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Fliks Operasyon: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Manm Ekip: Kristina Pacesaite