Menton Anbalaj pou Dlo Yon Ti Gou pa Sidel Machinery Shanghai Co.,Ltd.

Dizayn Menton Anbalaj pou Dlo Yon Ti Gou pa Sidel Machinery Shanghai Co.,Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Menton Anbalaj pou Dlo Yon Ti Gou

pa Sidel Machinery Shanghai Co.,Ltd.

Kliyan: Sidel Machinery (Shanghai) Co.,Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

11,271

Gayan Pri Verifye

Verifye Estati Pri pou #101535

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Menton Anbalaj pou Dlo Yon Ti Gou

Menton se yon konsepsyon anbalaj pou yon dlo ki gen yon ti gou lejè ki fèt ak sitwon enpòte. Konsepsyon an itilize yon palèt koulè klere ki fè sonje yon vakans ansolèye nan Mediterane. Yon modèl sitwon ilistre ki mete o aza kreye yon anbyans dekontrakte epi sipòte karaktè natirèl ak an sante bwason an. Yon ton ble metalik inifye diferan gou yo epi bay mak la yon imaj rafine. Boutèy dwat la fèt an PET epi li peze sèlman 17.85 gram nan gwosè 500 milliliter, sa ki ekonomize materyèl ak enèji pandan pwodiksyon.

Rekonesans lan

Konsènan A' Design Award Bwonz

Menton Anbalaj pou Dlo Yon Ti Gou se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Menton Anbalaj pou Dlo Yon Ti Gou pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Menton Anbalaj pou Dlo Yon Ti Gou satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Dimansyon & Anbalaj: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Etikèt: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Teknoloji Pwodiksyon: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Defi Dizayn: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Rechèch: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Enspirasyon: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Dire Pwojè: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Fliks Operasyon: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patant: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Manm Ekip: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Kredi Imaj: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini