KitKat Chocolatory Konsepsyon Enteryè Komèsyal pa Justin Vinet - Model/ctzn

Dizayn KitKat Chocolatory Konsepsyon Enteryè Komèsyal pa Justin Vinet - Model/ctzn se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Enteryè.

LòEnteryè· 2020

KitKat Chocolatory Konsepsyon Enteryè Komèsyal

pa Justin Vinet - Model/ctzn

Kliyan: Unique Store Fixtures

Gayan A' Design Award Lò nan Kategori Enteryè

67,291

Gayan Pri Verifye

Verifye Estati Pri pou #101411

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan KitKat Chocolatory Konsepsyon Enteryè Komèsyal

Reprezante konsèp la ak mak an jeneral nan yon fason inovatè nan konsepsyon nan magazen an, espesyalman pou mache Kanadyen an ak kliyantèl Yorkdale. Sèvi ak eksperyans nan yon pòp anvan ak kote entènasyonal yo innover ak repanse eksperyans la tout antye. Kreye yon magazen ultra-fonksyonèl, ki ta ka travay byen pou yon trafik trè wo, espas konplike.

Rekonesans lan

Konsènan A' Design Award Lò

KitKat Chocolatory Konsepsyon Enteryè Komèsyal se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann KitKat Chocolatory Konsepsyon Enteryè Komèsyal pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. KitKat Chocolatory Konsepsyon Enteryè Komèsyal kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Etikèt: pop-up, interactive, branding, experience, flagship,
Teknoloji Pwodiksyon: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Defi Dizayn: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Rechèch: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Enspirasyon: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Dire Pwojè: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Fliks Operasyon: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patant: Copyrights belong to Nestle, 1911
Manm Ekip: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Kredi Imaj: Photographer: One Method, 2019