Jianlibao Wepop Fonksyon Prensipal: Anbalaj Bwason pa Tiger Pan

Dizayn Jianlibao Wepop Fonksyon Prensipal: Anbalaj Bwason pa Tiger Pan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2020

Jianlibao Wepop Fonksyon Prensipal: Anbalaj Bwason

pa Tiger Pan

Kliyan: Jianlibao

Gayan A' Design Award Ajan nan Kategori Anbalaj

36,608

Gayan Pri Verifye

Verifye Estati Pri pou #101162

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Jianlibao Wepop Fonksyon Prensipal: Anbalaj Bwason

Wepop se yon anbalaj ki fèt pou yon dlo gazeuz ki gen gou fwi san sik. Boutèy PET la gen yon fòm senp ki vin pi etwat lè l ap monte anlè. Yon fim mat sik-ekran bay sifas la yon pri estab ak yon santi dous. Karaktè yo itilize yon efè piksèl, epi chak lèt divize an trè separe ki sèvi tankou blòk konstriksyon. Yo desine fwi yo nan yon estil pop art, ak koulè kontras ki gen anpil pite ki make kat gou yo. Anbalaj la vize pou prezante yon bwason ki bon pou lasante bay jèn konsomatè yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Jianlibao Wepop Fonksyon Prensipal: Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Jianlibao Wepop Fonksyon Prensipal: Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Jianlibao Wepop Fonksyon Prensipal: Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimansyon & Anbalaj: Diameter 67.5mm
Height 213mm
Etikèt: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Teknoloji Pwodiksyon: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Defi Dizayn: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Rechèch: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Enspirasyon: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Dire Pwojè: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Fliks Operasyon: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Manm Ekip: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie