Hopapops Manje Goute An Sante pa Angela Spindler

Dizayn Hopapops Manje Goute An Sante pa Angela Spindler se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2020

Hopapops Manje Goute An Sante

pa Angela Spindler

Kliyan: Depot Creative

Gayan A' Design Award Fè nan Kategori Anbalaj

16,909

Gayan Pri Verifye

Verifye Estati Pri pou #101038

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Hopapops Manje Goute An Sante

Travay pwojè yo: Nonmen, kreyasyon mak ak konsepsyon anbalaj pou grenn ti flè dlo ki parèt, ki vize a konsomatè ameriken. Defi a se te kòman yo pwan yon mache ki pa nesesèman tande pale de engredyan kle a, grenn flè raje dlo. Solisyon an, konsantre sou rèl etajè, yerachi enfòmasyon senp ak vizyèl engredyan enpòtan. Ilistrasyon an, ki fè tou de devan ak dèyè nan anbalaj la, kondui lakay pwodwi a ak varyant gou. Nati inegal nan tipografi mak mak Hopapops ajoute yon rebondisman kulote nan pake yo, konpliman ton an amizan nan vwa ki te kreye pou mak la.

Rekonesans lan

Konsènan A' Design Award Fè

Hopapops Manje Goute An Sante se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Hopapops Manje Goute An Sante pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Hopapops Manje Goute An Sante pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimansyon & Anbalaj: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Etikèt: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Teknoloji Pwodiksyon: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Defi Dizayn: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Rechèch: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Enspirasyon: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Dire Pwojè: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Fliks Operasyon: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Manm Ekip: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Kredi Imaj: Illustrator: Anna Makarova