Dizayn Happiness Pake Mooncake pa Chao Xu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Happiness Pake Mooncake

pa Chao Xu

Kliyan: La Maison Bakery

Gayan A' Design Award Bwonz nan Kategori Anbalaj

13,771

Gayan Pri Verifye

Verifye Estati Pri pou #100696

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Happiness Pake Mooncake

Bonè pake mooncake se yon seri pake kado, ki konpoze senk bwat ak estrikti diferan ak grafik. Ekip la Inbetween konsepsyon kreyatif montre yon imaj de ki jan moun lokal selebre mitan otòn festival, lè l sèvi avèk ilistrasyon style Chinwa. Ilistrasyon an montre bilding lokal yo ak aktivite Mid-otòn, tankou kous dragon bato, bat tanbou. Konsepsyon pake kado sa a pa sèlman aji kòm yon resipyan manje, men tou yon souvni ankouraje kilti a nan vil Shien.

Rekonesans lan

Konsènan A' Design Award Bwonz

Happiness Pake Mooncake se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Happiness Pake Mooncake pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Happiness Pake Mooncake satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimansyon & Anbalaj: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Etikèt: package design, logo, handrawing, typography
Teknoloji Pwodiksyon: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Defi Dizayn: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Rechèch: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Enspirasyon: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Dire Pwojè: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Fliks Operasyon: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patant: Trademark(2019) La Maison Bakery
Manm Ekip: Creative Director: Chao Xu
Illustration: Danlin Zhang
Kredi Imaj: Collaterals and graphic design items: Chao Xu
Photography: Inlight