Dorina Nowill Godišnje izvješće – dizajner Ruis Vargas

Dizajn Dorina Nowill Godišnje izvješće čiji je autor Ruis Vargas iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

SrebroTisak· 2020

Dorina Nowill Godišnje izvješće

autor/ica Ruis Vargas

Klijent: Laika

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Tisak

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Dizajn

O dizajnu Dorina Nowill Godišnje izvješće

Dorina Nowill je godišnje izvješće osmišljeno za zakladu koja služi slijepim i slabovidnim osobama. Brailleove točke koriste se u cijeloj publikaciji, tvoreći fraze i teksture uz otisnuti tekst. Naslovnica nosi suho reljefne točke, tako da se izvješće može čitati i dodirom. Stranice su otisnute u četiri boje na ofsetnom papiru, odabranom zbog njegove porozne i taktilne površine. Izvješće bilježi rezultate fiskalne godine i postavlja smjernice za sljedeću godinu. Dizajn nastoji publikaciju učiniti inkluzivnom za svakog čitatelja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Dorina Nowill Godišnje izvješće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Dorina Nowill Godišnje izvješće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Dorina Nowill Godišnje izvješće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimenzije i pakiranje: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Oznake: Annual report, print, editorial, graphic design, branding identity
Proizvodna tehnologija: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Dizajnerski izazov: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Istraživanje: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiracija: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Trajanje projekta: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Tijek rada: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patenti: Arthur Medeiros
Članovi tima: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Zasluge za fotografije: Laika Design