Masstone Unutarnje uređenje modne trgovine – dizajner SpActrum

Dizajn Masstone Unutarnje uređenje modne trgovine čiji je autor SpActrum iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

BroncaInterijer· 2021

Masstone Unutarnje uređenje modne trgovine

autor/ica SpActrum

Klijent: SpActrum

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Masstone Unutarnje uređenje modne trgovine

Masstone je unutarnje uređenje modne trgovine u Taiyuanu, Kina. Trgovina se prostire na 520 četvornih metara na dva kata i uređena je poput unutarnjeg vrta. Velika blaga kosina vodi do ulaza, a rampa se povezuje s gornjom platformom. Tri kratka stubišta dodaju dodatne puteve. Rampe, platforme i ljestve podržavaju modne revije, isprobavanje odjeće, prodaju i opuštanje. Materijali uključuju eloksirane aluminijske ploče, GRG, terrazzo i čeličnu konstrukciju. Automatski natapan zeleni zid ublažava geometriju prostora. Betonska konstrukcija ostavljena je vidljivom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Masstone Unutarnje uređenje modne trgovine je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Masstone Unutarnje uređenje modne trgovine bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Masstone Unutarnje uređenje modne trgovine sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimenzije i pakiranje: The site has a total area of 520 Sq.mt.and is split in two floors
Oznake: boutique, fashion, interior design, retail, vertical greening, GRG
Proizvodna tehnologija: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Dizajnerski izazov: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Istraživanje: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiracija: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Trajanje projekta: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Tijek rada: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Članovi tima: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Zasluge za fotografije: image: Zhen Li, Yan Pan