BLunch Izolirana torba za ručak – dizajner Valeria Zerbo

Dizajn BLunch Izolirana torba za ručak čiji je autor Valeria Zerbo iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Modni i Putni Dodaci.

BroncaDodatak· 2020

BLunch Izolirana torba za ručak

autor/ica Valeria Zerbo

Klijent: Pinapple New York

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Dodatak

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Dizajn

O dizajnu BLunch Izolirana torba za ručak

BLunch je izolirana torba za ručak namijenjena ženama s dugim radnim danima. Dva odjeljka odvajaju hranu od osobnih stvari. Prostrani izolirani dio s središnjim zatvaračem služi za ručak ili grickalice, dok uski dio s gornjim zatvaračem čuva svakodnevne predmete. Vodootporna unutrašnja podstava sprječava curenje, a prošivi na tkanini prekrivaju unutarnji izolacijski materijal. Dodan je i vanjski otvoreni džep. Torba je ručno izrađena u Italiji od kože pune debljine i talijanske tkanine, odabranih zbog teksture i izdržljivosti.

Priznanje

O nagradi Brončana nagrada A' Design Award

BLunch Izolirana torba za ručak je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da BLunch Izolirana torba za ručak bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. BLunch Izolirana torba za ručak sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimenzije i pakiranje: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Oznake: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Proizvodna tehnologija: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Dizajnerski izazov: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Istraživanje: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiracija: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Trajanje projekta: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Tijek rada: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.