Seotun Saram Korporativni identitet – dizajner Yangji Kim

Dizajn Seotun Saram Korporativni identitet čiji je autor Yangji Kim iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2020

Seotun Saram Korporativni identitet

autor/ica Yangji Kim

Klijent: Seotun Saram

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Seotun Saram Korporativni identitet

Seotun Saram je korporativni identitet za uslugu koja povezuje ljude kojima je potrebna pomoć s profesionalnim savjetnicima. Ime se odnosi na nekoga tko još nije vješt, a slogan kaže da svatko počinje nespretno. Bajka opisuje proces savjetovanja za ljude kojima savjetovanje nije poznato. Priča ima dva lika: Seotuna, lutajućeg klijenta, i Gobukkija, sporog, ali pouzdanog savjetnika. Topla tekstura papira, liričko mornarsko plavetnilo noćnog neba i ručno crtane ikone čine vizualni sustav. Namjera je predstaviti savjetovanje kao prijateljsko, toplo i sigurno.

Priznanje

O nagradi Brončana nagrada A' Design Award

Seotun Saram Korporativni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Seotun Saram Korporativni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Seotun Saram Korporativni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimenzije i pakiranje: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Oznake: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Proizvodna tehnologija: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Dizajnerski izazov: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Istraživanje: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiracija: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Trajanje projekta: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Tijek rada: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Članovi tima: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim