Light - Discovering Umbria Tipografska Knjiga – dizajner Paul Robb

Dizajn Light - Discovering Umbria Tipografska Knjiga čiji je autor Paul Robb iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

BroncaTisak· 2020

Light - Discovering Umbria Tipografska Knjiga

autor/ica Paul Robb

Klijent: Salt & Pepper

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Tisak

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Dizajn

O dizajnu Light - Discovering Umbria Tipografska Knjiga

Nakon razornog zemljotresa 2016., talijanska regija Umbrija zahtijevala je izmjenu komunikacija. Ovaj katalog je putovanje koje prikazuje kulturno bogatstvo nepoznatih područja teritorija. Svaka od indeksnih stranica odjeljka osmišljena je s naglaskom na prenošenju te priče. Iako je uglavnom fotografsko putovanje lagane i nevidljive kulture, tekstualni dio kataloga obrađen je za uravnoteženje vizualne priče.

Priznanje

O nagradi Brončana nagrada A' Design Award

Light - Discovering Umbria Tipografska Knjiga je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Light - Discovering Umbria Tipografska Knjiga bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Light - Discovering Umbria Tipografska Knjiga sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimenzije i pakiranje: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Oznake: Type/Font Design, Identity design, Catalog, Photography, Typography
Proizvodna tehnologija: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Dizajnerski izazov: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Istraživanje: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiracija: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Trajanje projekta: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Tijek rada: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Članovi tima: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Zasluge za fotografije: Photography copyright, Paul Robb & Marco Giugliarelli