Care for Mom to Be Kampanja društvene osvještenosti – dizajner Seyon Kim

Dizajn Care for Mom to Be Kampanja društvene osvještenosti čiji je autor Seyon Kim iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Društveni Dizajn.

BroncaDruštveni· 2020

Care for Mom to Be Kampanja društvene osvještenosti

autor/ica Seyon Kim

Klijent: Seyon Kim

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Društveni

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Dizajn

O dizajnu Care for Mom to Be Kampanja društvene osvještenosti

Care for Mom To Be je kampanja za podizanje javne svijesti o potrebama trudnica koje putuju. Kampanja poziva ostale putnike da ustupe mjesto u vlaku ili mjesto za parkiranje automobila. Vizualni identitet proizlazi iz logotipa koji spaja siluetu trudnice s oblikom srca, predstavljajući trudnoću i brigu. Umjesto boje koja se obično povezuje s trudnoćom, korišten je topli pastelni ton nastao miješanjem crvene i narančaste. Plakati i tiskane vozne karte za podzemnu željeznicu nose logotip na stanicama i parkiralištima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Care for Mom to Be Kampanja društvene osvještenosti je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Care for Mom to Be Kampanja društvene osvještenosti bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Care for Mom to Be Kampanja društvene osvještenosti sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimenzije i pakiranje: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Oznake: care, pregnant, awareness, campaign
Proizvodna tehnologija: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Dizajnerski izazov: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Istraživanje: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiracija: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Trajanje projekta: 3 weeks in New York City.
Tijek rada: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Članovi tima: Seyon Kim
Zasluge za fotografije: Photographed by Seyon Kim