The Big Book of Bullshit Knjiga – dizajner Lisa Winstanley

Dizajn The Big Book of Bullshit Knjiga čiji je autor Lisa Winstanley iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

SrebroTisak· 2020

The Big Book of Bullshit Knjiga

autor/ica Lisa Winstanley

Klijent: Lisa Winstanley

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Tisak

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Dizajn

O dizajnu The Big Book of Bullshit Knjiga

Publikacija Big Book of Bullshit grafičko je istraživanje istine, povjerenja i laži i podijeljena je u 3 vizualno suprotstavljena poglavlja. Istina: ilustrirani esej o psihologiji prijevare. Povjerenje: vizualno istraživanje pojma povjerenje i Laži: ilustrirana galerija sranja, sve proizašlo iz anonimnih priznanja obmane. Vizualni izgled knjige inspiriran je "Van de Graafovim kanonom" Jana Tschicholda, koji se koristi u dizajnu knjige za podjelu stranice u ugodnim omjerima.

Priznanje

O nagradi Srebrna nagrada A' Design Award

The Big Book of Bullshit Knjiga je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Big Book of Bullshit Knjiga bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. The Big Book of Bullshit Knjiga je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception
Dimenzije i pakiranje: 235mm x 285mm finished size
198 pages
Oznake: Book Design, Layout, Typography, Illustration, editorial
Proizvodna tehnologija: Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
Dizajnerski izazov: There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit!
Istraživanje: Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.

The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.

Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars.
Inspiracija: Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
Trajanje projekta: project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
Tijek rada: This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit