Mrs T Korporativni dizajn – dizajner Julia Hell

Dizajn Mrs T Korporativni dizajn čiji je autor Julia Hell iznimno je cijenjeni dobitnik prestižne nagrade 2018 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2018

Mrs T Korporativni dizajn

autor/ica Julia Hell

Klijent: Mrs T

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Mrs T Korporativni dizajn

Gospođa T je korporativni dizajn za manufakturu finih delicija koja koristi čaj kao sastojak u pecivu i poslastica. Vizualni identitet ima čist i elegantan izgled, s pretežno bijelom ambalažom koju nadopunjuju tri korporativne boje. Logotip djeluje kao okvir koji obilježava svaki proizvod izrađen u manufakturi, a primjenjuje se u zlatnoj vrućoj foliji na poslovnim vizitkama. Odabrani fontovi podsjećaju na rukom pisane etikete i naglašavaju ručno izrađeni karakter proizvoda. Vrećice i staklenke su zapečaćene i označene s vanjske strane radi zaštite hrane unutar njih.

Priznanje

O nagradi Brončana nagrada A' Design Award

Mrs T Korporativni dizajn je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mrs T Korporativni dizajn bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mrs T Korporativni dizajn sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimenzije i pakiranje: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Oznake: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Proizvodna tehnologija: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Dizajnerski izazov: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Istraživanje: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiracija: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Trajanje projekta: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Tijek rada: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Članovi tima: Frontend Developer: Jannis Hell
Zasluge za fotografije: All Images: Photographer / Jannis Hell, 2017