Dizajn Digital Fashion Primarna funkcija: Digitalna modna izložba čiji je autor Fabrix World iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Događaj i Manifestacija.
SrebroDogađaj· 2026
Digital Fashion Primarna funkcija: Digitalna modna izložba
autor/ica Fabrix World
Klijent: FabriX
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Događaj
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Provjerite status nagrade za #181845Dizajn
O dizajnu Digital Fashion Primarna funkcija: Digitalna modna izložba
Tekst knjige: Instalacija na ComplexConu u Hong Kongu 2025. predstavila je maloprodajno okruženje strukturirano kroz phygital sustav koji kombinira prostorni dizajn i interaktivna sučelja. AR kiosci za isprobavanje, ugrađeni zasloni i mobilno sučelje za predbilježbe činili su kontinuiranu sekvencu vidi sada, isprobaj sada, naruči sada. Zakrivljene reflektirajuće površine i višesmjerni otvori usmjeravali su kretanje, dok je integrirano prikupljanje podataka omogućilo povratne informacije u stvarnom vremenu za proizvodnju temeljenu na potražnji, ilustrirajući hibridni pristup suvremenim maloprodajnim okruženjima u modi.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Digital Fashion Primarna funkcija: Digitalna modna izložba je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Digital Fashion Primarna funkcija: Digitalna modna izložba bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Digital Fashion Primarna funkcija: Digitalna modna izložba je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Dimenzije i pakiranje
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Oznake
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Proizvodna tehnologija
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Dizajnerski izazov
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Istraživanje
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Inspiracija
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Trajanje projekta
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Tijek rada
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Patenti
- Copyrights belong to FabriX World, 2025
- Članovi tima
- Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai
Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress
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