Dou Gong Primarna funkcija: Font – dizajner Shanghai Kuyekuye Technology Co., Ltd

Dizajn Dou Gong Primarna funkcija: Font čiji je autor Shanghai Kuyekuye Technology Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2026

Dou Gong Primarna funkcija: Font

autor/ica Shanghai Kuyekuye Technology Co., Ltd

Klijent: Kuyekuye

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Dou Gong Primarna funkcija: Font

Book Text: Font Dou Gong reinterpretira tradicionalnu kinesku drvenu konstrukciju kao tipografski sustav. Nadahnut spojevima na utor i pero, znakovi su oblikovani kroz isprepletene poteze koji djeluju kao modularni strukturni elementi. Dizajn se širi na trodimenzionalne i prostorne primjene, povezujući arhitekturu i tipografiju. Uvodi metodološki pristup koji strukturnu logiku pretvara u fleksibilan i suvremen vizualni jezik.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dou Gong Primarna funkcija: Font je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dou Gong Primarna funkcija: Font bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dou Gong Primarna funkcija: Font sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Inspired by Dou Gong, the ancient Chinese timber bracket system, this typeface translates structural intelligence into typography.

Built without nails or glue, Dou Gong relies on interlocking mortise-and-tenon joints. The typeface follows this logic: strokes interlock, overlap, and brace rather than simply connect.

Each glyph acts as a modular framework, reflecting the spatial rhythm and load-bearing logic of traditional architecture.

Structure becomes form. Form becomes language.
Dimenzije i pakiranje: The character set includes letters, numbers, punctuation, and core Chinese glyph prototypes. Built on a modular grid system with consistent stroke ratios. Initial release includes Regular weight.
Oznake: Structural Typography, Brand Identity System, Mortise-and-Tenon Logic, Sustainable Design Thinking, Architectural Inspiration, Corporate Typeface, Parametric Construction
Proizvodna tehnologija: The typeface was developed using a structural construction methodology inspired by traditional mortise-and-tenon logic. Stroke intersections are designed as interlocking nodes rather than overlapping paths. Kerning was iteratively refined, and a grid-based proportional system was applied for optical corrections. Variable-weight prototypes were used to test structural balance and consistency.
Dizajnerski izazov: The main challenge was translating three-dimensional architectural compression logic into both three-dimensional and two-dimensional typographic construction while maintaining legibility. Balancing historical structural principles with digital font production constraints required multiple iterations. Vector geometry and optical correction limitations added further refinement challenges.
Istraživanje: Type of Research: Practice-based design research.
Research Objectives: To translate architectural structural logic into a typographic system.
Methodology: Structural analysis, modular prototyping, iterative testing.
Data and Tools: Architectural documentation review, vector modeling, grid simulation.
Participants: Internal design team testing brand applications.
Results: A modular, interlocking type system.
Insights and Impact: Confirmed that structural intelligence can inform type design.
Effect: Advanced brand system thinking and sustainable design methodology.
Inspiracija: Inspired by Dou Gong, the iconic bracket system of traditional Chinese timber architecture.

Originating in the Western Zhou Dynasty and flourishing through the Tang and Song periods, Dou Gong functioned as a structural, seismic, ornamental, and symbolic element in Chinese architecture for over 3,000 years. Built entirely without nails or glue, it relies on precise mortise-and-tenon interlocking joints—each component bearing weight through compression and balance.
Trajanje projekta: The project started in March 2024 in Shanghai and was completed in May 2025 in Beijing. Structural research was conducted concurrently with brand development, and the typeface was implemented across corporate visual identity applications upon completion.
Tijek rada: The typeface functions as a modular system. Designers can assemble letters using interlocking principles to create mutually supportive visual structures. Structural relationships remain stable at any scale, allowing flexible application across posters, brand identity, and environmental graphics. The structural rhythm enhances visual impact while maintaining legibility. The system enables consistent and dynamic brand expression.
Članovi tima: Xusong Wang
Xiao Dong
Yi An