Roofarm Rebranding Primarna funkcija: Vizualni identitet brenda – dizajner Naoki Eguchi and Taiki Yamada

Dizajn Roofarm Rebranding Primarna funkcija: Vizualni identitet brenda čiji je autor Naoki Eguchi and Taiki Yamada iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2026

Roofarm Rebranding Primarna funkcija: Vizualni identitet brenda

autor/ica Naoki Eguchi and Taiki Yamada

Klijent: RooFarm Inc.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

8,431

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #181329

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Roofarm Rebranding Primarna funkcija: Vizualni identitet brenda

Tekst knjige: Ovaj projekt predstavlja inicijativu redizajniranja brenda koja prati poslovnu ekspanziju tvrtke Roofarm. Tvrtka je izrasla iz urbane poljoprivrede na krovovima, a sada svoje poslovanje širi na velike ruralne poljoprivredne pothvate uz svoje urbane djelatnosti. U ovoj fazi korporativna vizija redefinirana je kao Ponovno osmišljavanje poljoprivrede radi održavanja svjetske opskrbe hranom. Ova vizija pretočena je u identitet inspiriran strujnim krugovima koji poljoprivredu izražava kao infrastrukturu. Identitet obilježavaju dva međusobno povezana oblika koji simboliziraju odnos između urbanih i ruralnih sustava.

Priznanje

O nagradi Brončana nagrada A' Design Award

Roofarm Rebranding Primarna funkcija: Vizualni identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Roofarm Rebranding Primarna funkcija: Vizualni identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Roofarm Rebranding Primarna funkcija: Vizualni identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimenzije i pakiranje: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Oznake: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Proizvodna tehnologija: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Dizajnerski izazov: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Istraživanje: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiracija: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Trajanje projekta: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Tijek rada: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Članovi tima: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Zasluge za fotografije: Naoki Eguchi / Taiki Yamada