Zona Primarna funkcija: Brendiranje i ambalaža – dizajner Cansu Dagbagli Ferreira

Dizajn Zona Primarna funkcija: Brendiranje i ambalaža čiji je autor Cansu Dagbagli Ferreira iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

SrebroOglašavanje· 2026

Zona Primarna funkcija: Brendiranje i ambalaža

autor/ica Cansu Dagbagli Ferreira

Klijent: Cansu Ferreira

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Zona Primarna funkcija: Brendiranje i ambalaža

Tekst knjige: Zona je prvi tvrdi seltzer u Angoli, koji povezuje lokalnu baštinu sa suvremenom estetikom, s identitetom brenda inspiriranim izvorima Huamba i rijekom Okavango. Dizajn se temelji na suvremenoj, smjeloj estetici koja koristi monokromatske palete temeljene na voću i geometrijske ikone kako bi privukla pozornost. Prilagođeni logotip uključuje skriveni prskanje vode, simbolizirajući bit života i tok rijeka. Spajanjem živih boja s čistim, bijelo utemeljenim rasporedom, Zona nudi svjež, nadahnjujući vizualni doživljaj koji slavi svoje podrijetlo kroz mladenačku, dizajnerski naprednu perspektivu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zona Primarna funkcija: Brendiranje i ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zona Primarna funkcija: Brendiranje i ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Zona Primarna funkcija: Brendiranje i ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimenzije i pakiranje: Aluminium 330 ml drink cans
Oznake: drink, alcohol, colorful, cocktail, angola, fruits
Proizvodna tehnologija: Design printed directly on the cans with Pantone system inks.
Dizajnerski izazov: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Istraživanje: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiracija: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Trajanje projekta: 6 months, Angola, USA and France
Tijek rada: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.