Episode Conveni Sustav rezidencijalnog brenda – dizajner Yiseo Kwon

Dizajn Episode Conveni Sustav rezidencijalnog brenda čiji je autor Yiseo Kwon iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

BroncaOglašavanje· 2026

Episode Conveni Sustav rezidencijalnog brenda

autor/ica Yiseo Kwon

Klijent: Sk D&d

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Episode Conveni Sustav rezidencijalnog brenda

Episode Conveni je sustav brenda kreiran za rezidencijalnu uslugu usmjerenu na učinkovit urbani život. Identitet je izgrađen oko metafore prekidača, tako da se ključne usluge mogu uključiti, a nepotrebni elementi isključiti. Sustav uključuje arhitekturu logotipa, tipografsku i kolorističku shemu te jezik ikona za digitalna sučelja. Signalizacija, digitalni sadržaj i komunikacija s korisnicima slijede ista vizualna pravila. Rezultat je skalabilan i može se prilagoditi svakoj lokaciji, a pritom ostaje dosljedan.

Priznanje

O nagradi Brončana nagrada A' Design Award

Episode Conveni Sustav rezidencijalnog brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Episode Conveni Sustav rezidencijalnog brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Episode Conveni Sustav rezidencijalnog brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimenzije i pakiranje: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Oznake: branding, visual identity, logo system, design system, user experience
Proizvodna tehnologija: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Dizajnerski izazov: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Istraživanje: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiracija: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Trajanje projekta: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Tijek rada: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patenti: Copyrights belong to SK D&D Co., Ltd., 2025.
Članovi tima: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim