Foam of Desire Dizajn odjeće – dizajner Kaiqi Zhang

Dizajn Foam of Desire Dizajn odjeće čiji je autor Kaiqi Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Kostimi i Tradicionalna Odjeća.

BroncaDizajn Kostima· 2026

Foam of Desire Dizajn odjeće

autor/ica Kaiqi Zhang

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Dizajn Kostima

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Dizajn

O dizajnu Foam of Desire Dizajn odjeće

Utemeljeno na kritici želja i praznine koje definiraju moderni konzumerizam, ovo djelo koristi dizajn odjeće kako bi propitalo otuđenje koje raste unutar materijalnog bogatstva. Reinterpretira aristokratsku odjeću sedamnaestog stoljeća, oblikujući prilagodljivu tkaninu u raskošnu siluetu koja oponaša tijelo proždrto željama. Paleta tirkizno plave, u sukobu sa slatkastom ružičastom i bolesno žućkasto-zelenom, stvara površno privlačan, ali duboko uznemirujuć učinak. Ova napetost poziva promatrače da promišljaju o prirodi želja.

Priznanje

O nagradi Brončana nagrada A' Design Award

Foam of Desire Dizajn odjeće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Foam of Desire Dizajn odjeće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Foam of Desire Dizajn odjeće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Inspired by Epicure Mammon from The Alchemist, this piece reimagines European aristocratic attire from the 17th century to question the concept of decadent luxury. Using a specially engineered moldable fabric, the garment swells into a bloated silhouette reminiscent of bubbles, evoking bodies consumed by desires. Vivid turquoise blue and pink create a visual allure that is both jarring and seductive, with a sugary quality that prompts viewers to reflect on overconsumption and inner emptiness.
Dimenzije i pakiranje: approximately 175 centimeters high, 140 centimeters wide and 80 centimeters deep
Oznake: Clothing Design, Materializing Desires, Material Experimentation, Visual Metaphor, Irregular Forms, Visual Tension
Proizvodna tehnologija: A specially engineered moldable fabric, adhesive when wet, allows for intuitive hand sculpting of volumetric forms. By laminating foam into the fabric and injecting air, this approach creates irregular organic bubbles with a unique hybrid texture, which is both translucent and semi rigid. When illuminated, these forms look like a second skin, materializing the concept of internal collapse festering beneath a surface of opulence.
Dizajnerski izazov: The key challenge was to lead viewers from visual seduction to psychological unease, and the answer lay in color use. A rational turquoise blue base is invaded by lush pink accents that embody swelling desires, while traces of sickly yellowish green underneath hint at decay and exposure. The contrast between high saturation and low brightness, paired with matte and pearly finishes, creates a tension between a sweet appearance and hidden unease, turning initial allure into disquieting reflection.
Istraživanje: This work critiques the consumerist era by framing its core maladies: swelling desires and inner voids. Using the structure of seventeenth century aristocratic attire, the piece presents bloated, bubble like forms that symbolize a body consumed by insatiable desires. Jarring color combinations then guide viewers from visual seduction to psychological disquiet, ultimately revealing the spiritual barrenness hidden behind a luxurious facade.
Inspiracija: This piece takes its cue from Epicure Mammon, an embodiment of insatiable desires in the play The Alchemist. It deconstructs the symbolic language of seventeenth century aristocratic attire to pose a question about beauty in excess. Each element becomes a visual narrative around the body, speaking of desires that swell, promises that prove false, and the inescapable reality of decay.
Trajanje projekta: The project commenced in October 2023 in London, United Kingdom. The initial toile was completed in December 2023, and the project concluded in March 2024 with the completion of the final garment.
Tijek rada: This work redefines clothing from a mere covering for the body into an aggressive entity that devours it. The doublet, with its dramatically exaggerated chest and shoulders, achieves a swollen, voluptuous contour that makes inner desires visibly manifest in the flesh. The asymmetrically reshaped ruff collar, when illuminated, casts an encircling shadow, mirroring the confinement in a prison built from greed and vanity.
Članovi tima: Kaiqi Zhang