Dizajn Top Toy Dizajn interijera vodeće trgovine čiji je autor Li Xiang iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.
SrebroInterijer· 2026
Top Toy Dizajn interijera vodeće trgovine
autor/ica Li Xiang
Klijent: Top Toy
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interijer
Potvrđeni dobitnik nagrade
Provjerite status nagrade za #174271Dizajn
O dizajnu Top Toy Dizajn interijera vodeće trgovine
Top Toy je dizajn interijera globalne vodeće trgovine smještene na ulici Nanjing East Road u Šangaju. Trgovina koristi gamificirani prostorni jezik inspiriran ambalažom igračaka i klasičnim igraćim konzolama. Fasada podsjeća na blister pakiranje, a stubišta su raspoređena poput razina u igri. Šarene zone s likovima, kutci za kavu i građevni blokovi tvore scene koje potiču istraživanje. Modularna konstrukcija i izražajne boje podupiru razigranu temu. Cilj dizajna je učiniti fizičku maloprodaju interaktivnom i emocionalno privlačnom za posjetitelje svih dobnih skupina.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Top Toy Dizajn interijera vodeće trgovine je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Top Toy Dizajn interijera vodeće trgovine bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Top Toy Dizajn interijera vodeće trgovine je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Oznake
- interior, retail
- Istraživanje
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Inspiracija
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Trajanje projekta
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Tijek rada
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Zasluge za fotografije
- SFAP
Sponzorirano
Istražite izvan Designers.org
Otkrijte proizvode, usluge i prilike naših oglašivačkih partnera.
Istražite više
Srodni dizajni
Istražite više nagrađivanih dizajna iz iste kategorije, odabranih prema zaslugama.
