Restbase Logotip i dizajn korporativnog identiteta – dizajner Sxdesign

Dizajn Restbase Logotip i dizajn korporativnog identiteta čiji je autor Sxdesign iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2025

Restbase Logotip i dizajn korporativnog identiteta

autor/ica Sxdesign

Klijent: RestBase

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Restbase Logotip i dizajn korporativnog identiteta

Restbase je logotip i dizajn korporativnog identiteta stvoren za brend usmjeren na odmor i oporavak. Wordmark kombinira serifna i bezserifna slova s namjernim razmakom, uravnotežujući stabilnost i tečnost. RB monogram, izveden iz wordmarka, proteže se u kutne uzorke uokvirivanja. Topli narančasti tonovi upareni su s monokromatskom fotografijom kako bi izrazili i energiju i mir. Tisak se izvodi visokokvalitetnim metodama na materijalima koji se mogu reciklirati. Identitet predstavlja odmor kao aktivnu i discipliniranu praksu, a ne pasivno razdoblje neaktivnosti.

Priznanje

O nagradi Brončana nagrada A' Design Award

Restbase Logotip i dizajn korporativnog identiteta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Restbase Logotip i dizajn korporativnog identiteta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Restbase Logotip i dizajn korporativnog identiteta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimenzije i pakiranje: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Oznake: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Proizvodna tehnologija: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Dizajnerski izazov: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Istraživanje: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiracija: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Trajanje projekta: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Tijek rada: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patenti: sxdesign
Članovi tima: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Zasluge za fotografije: sxdesign