Dizajn Ayla Torba Tote čiji je autor Liam Huff iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Modni i Putni Dodaci.

ŽeljezoDodatak· 2025

Ayla Torba Tote

autor/ica Liam Huff

Klijent: Rochester Institute of Technology

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Dodatak

27,945

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #167955

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Ayla Torba Tote

Ayla je modularna kožna torba tote dizajnirana da traje kroz više životnih ciklusa proizvoda. Torba je izrađena od zamjenjivih kožnih panela koji se međusobno povezuju odvojivim mjedenim šarkama, čime se izbjegava potreba za šivanjem. Svaki panel postavljen je između vanjske šarke i unutarnje pločice, a zatim učvršćen pinovima i vijcima. Oštećeni panel može se zamijeniti bez odbacivanja cijele torbe. Predefinirani obrasci omogućuju da se sačuvani panel preradi u manju pismonošu (clutch). Potpuna rastavljivost omogućuje popravak i ponovnu upotrebu na kraju vijeka trajanja proizvoda.

Priznanje

O nagradi Željezna nagrada A' Design Award

Ayla Torba Tote je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Ayla Torba Tote bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ayla Torba Tote se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Modular and transformable leather panels along with detachable hinges allow Ayla to last multiple product life cycles. The detachable hinge facilitates ease of repair when the product gets damaged. Simply undo the hinge and replace the damaged leather panel, eliminating the need to throw away the entire product. The ability to fully disassemble the product allows for an environmentally friendly end-of-life with the ability to either repair or transform old leather panels into new products.
Dimenzije i pakiranje: 460 mm x 100 mm x 330 mm
Oznake: Bag, Leather, Sustainable, Hardware, Interchangeable, Replaceable, Tote, Modular Panels, Transformable
Proizvodna tehnologija: Experimenting with multiple 3D printed components, I focused on exploring ways to attach leather panels without the use of stitching. I landed on a pin system. Leather panels are sandwiched between an outer hinge and an inner plate. The panels are secured atop the pins and then anchored with a series of screws. With these hinges, everything from the handle, to the main body, to the interior can be replaced. Final hinges were made of polished brass to ensure longevity with extended ware.
Dizajnerski izazov: The hardest part of this project was finding the perfect intersection of functionality/sustainability and desired look. I determined through my research that my target audience wanted a product that had sustainable attributes but looked no different from a traditional bag. I could achieve the desired function but not in an aesthetic that was appealing to my audience. Through many rounds of prototypes and interviews, I came to a final mechanism that satisfied both ends.
Istraživanje: I started with database research to determine opportunities to reduce waste. I interviewed 4 professionals in the fashion accessories industry. I used these two methods to inform my hinge mechanism. For product look and feel, I used a survey to determine bag silhouette, mood boards to determine detail and target audience, triading to determine desired look, narrative scenarios to determine how the bag would be used, and user interviews to ultimately hone in on a final design direction.
Inspiracija: Leather is one of the most polluting sectors within fashion. Most leather products contribute to the idea of take-make-waste. Reducing environmental impact is not as simple as switching to a leather alternative. Almost all alternatives are polymer based and cannot match traditional leather's longevity. If farmed regeneratively, used as meat industry byproduct, and, if able to be used multiple times, leather can be sustainable. Ayla explores how we can use leather to its maximum potential.
Trajanje projekta: Started in August of 2023 at Rochester Institute of Technology in Rochester, New York, USA. and finished in May of 2024 in Rochester, New York, USA.
Tijek rada: The detachable nature of the metal hinge allows for components within the product to be interchanged when damage occurs. If one side of the product gets damaged, simply replace that panel, not the entire item; this reduces wastage. Additionally, the main leather panels were designed to be turned into a different, smaller product if only one panel can be salvaged. Predetermined patterns ensure that one panel can be turned into a smaller clutch, further reducing the waste of the item.
Zasluge za fotografije: Image #1 : Photographer Elizabeth Lemark, AYLA_1_3600.jpg, 2024.
Image #2 : Photographer Chelsea Cohen, AYLA_MAIN_1800.jpg, 2024.
Image #3 : Photographer Chelsea Cohen, AYLA_2.jpg, 2024.
Image #4 : Photographer Elizabeth Lemark, AYLA_3.jpg, 2024.
Image #5 : Photographer, Sneha Yalgi, AYLA_5.jpg, 2024