Albella Identitet brenda – dizajner Elena Gamalova

Dizajn Albella Identitet brenda čiji je autor Elena Gamalova iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2024

Albella Identitet brenda

autor/ica Elena Gamalova

Klijent: Villa Albella

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Albella Identitet brenda

Vizualni identitet Villa Albella hvata duh kulturne baštine Toskane dok prihvaća viziju mjesta koje služi kao utočište za kulturu, povijest i jedinstvo, živahno središte umjetničkog izražavanja, kulinarskog istraživanja i međukulturalnog dijaloga. Dizajn neprimjetno spaja tradiciju s modernošću. Uključivanje dvije cvjetne grane simbolizira jedinstvo usred raznolikosti, ukorijenjeno u zajedničkoj povijesti. Osim očuvanja baštine, ovaj projekt potiče smislenu međukulturalnu razmjenu i uvažavanje, utjelovljujući predanost spokoju i obogaćivanju.

Priznanje

O nagradi Brončana nagrada A' Design Award

Albella Identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Albella Identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Albella Identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimenzije i pakiranje: The size may vary because there are different types of communication materials and products.
Oznake: visual identity, villa Albella visual identity, logo, illustration
Proizvodna tehnologija: Many materials were used in the creation of the product and package.
Dizajnerski izazov: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Istraživanje: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiracija: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Trajanje projekta: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Tijek rada: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patenti: Copyrights belong to Elena Gamalova, 2023
Članovi tima: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Zasluge za fotografije: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova