Boluo Dan Dizajn logotipa i brenda – dizajner Guangzhou Cheung Ying Design Co., Ltd.

Dizajn Boluo Dan Dizajn logotipa i brenda čiji je autor Guangzhou Cheung Ying Design Co., Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2024

Boluo Dan Dizajn logotipa i brenda

autor/ica Guangzhou Cheung Ying Design Co., Ltd.

Klijent: Guangzhou Cheung Ying Design Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Boluo Dan Dizajn logotipa i brenda

Boluo Dan je tisućgodišnji hramski sajam, priznat kao jedna od nacionalnih nematerijalnih kulturnih baština. Logotip integrira tradicionalne simboličke elemente poput glavne arhitekture hrama Južnog mora i kineskog znaka Nan, zajedno s lokalno prepoznatljivim totemima, proširujući umjetničku primjenu brenda. Uključuje istočnjačku filozofsku koncepciju Neba kao okruglog i Zemlje kao kvadratne, utjelovljujući kako tradicionalni šarm tako i suvremenu bit, učinkovito promičući širenje i razvoj narodne kulture.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Boluo Dan Dizajn logotipa i brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Boluo Dan Dizajn logotipa i brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Boluo Dan Dizajn logotipa i brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Dimenzije i pakiranje: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Oznake: Logo, Branding, Visual Identity, Graphic Design
Proizvodna tehnologija: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Dizajnerski izazov: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Istraživanje: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspiracija: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Trajanje projekta: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Tijek rada: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Članovi tima: Creative Director: Zhiji Dong
Designer: Lu Gu