Borna Sazegan Identitet marke – dizajner Doraj Design House

Dizajn Borna Sazegan Identitet marke čiji je autor Doraj Design House iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2025

Borna Sazegan Identitet marke

autor/ica Doraj Design House

Klijent: Doraj Design House

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Borna Sazegan Identitet marke

Borna Sazegan je identitet marke stvoren za tvrtku koja gradi velike konstrukcije. Identitet se temelji na linijama, inspiriranima linijama metalnih konstrukcija koje se sijeku, a koje se koriste u građevinarstvu. Te linije oblikuju životinjske figure u kojima se mogu prepoznati detalji građevinske strukture. Svaka životinja nosi određeno značenje: nosorog predstavlja snagu i izdržljivost, konj brzinu, jelen ljepotu, dok lav predvodi skupinu. Topli i hladni tonovi u paleti boja prenose snagu zajedno s mirnoćom. Ilustracije se mogu koristiti kao detalji ili u cjelovitom obliku.

Priznanje

O nagradi Brončana nagrada A' Design Award

Borna Sazegan Identitet marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Borna Sazegan Identitet marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Borna Sazegan Identitet marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Dimenzije i pakiranje: -
Oznake: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Proizvodna tehnologija: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Dizajnerski izazov: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Istraživanje: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspiracija: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Trajanje projekta: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Tijek rada: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patenti: -
Članovi tima: Mohammad Roustaei, Amirhossein Paydar
Zasluge za fotografije: -