Xuannao Master Cha Vizualni identitet brenda – dizajner Chushan Design

Dizajn Xuannao Master Cha Vizualni identitet brenda čiji je autor Chushan Design iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2024

Xuannao Master Cha Vizualni identitet brenda

autor/ica Chushan Design

Klijent: Shenzhen Chushan Design Culture Group Co., Ltd.

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Dizajn

O dizajnu Xuannao Master Cha Vizualni identitet brenda

Xuannao Master Cha vizualni je identitet brenda stvoren za kineski brend gaziranog čaja. Logotip prikazuje pandu koja vježba kineski Qi Gong ispod znaka za Qi, ispisanog svijetlonarančastom kaligrafijom. Lik pande, nazvan Da Qi Xia, ima dostojanstven izraz te sugerira herojstvo i živahan duh. Te su osobine povezane s mjehurićima u čaju. Kaligrafija i panda ukorjenjuju brend u istočnjačkoj kulturi i čine piće bliskim lokalnim potrošačima. Logotip nema fiksnu veličinu, pa se njegove poze i mjerilo mogu prilagoditi svakoj primjeni.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Xuannao Master Cha Vizualni identitet brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Xuannao Master Cha Vizualni identitet brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Xuannao Master Cha Vizualni identitet brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimenzije i pakiranje: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Oznake: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Proizvodna tehnologija: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Dizajnerski izazov: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Istraživanje: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiracija: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Trajanje projekta: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Tijek rada: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Članovi tima: Yin Peng
Li Linlin
Liu Xingyu
Zasluge za fotografije: Chushan Design