Yuan Li Sheng Huo Dizajn logotipa marke – dizajner Fullspeed Network Technologies Hangzhou

Dizajn Yuan Li Sheng Huo Dizajn logotipa marke čiji je autor Fullspeed Network Technologies Hangzhou iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2024

Yuan Li Sheng Huo Dizajn logotipa marke

autor/ica Fullspeed Network Technologies Hangzhou

Klijent: Meituan

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Yuan Li Sheng Huo Dizajn logotipa marke

Yuan Li Sheng Huo je logotip marke stvoren za maloprodajnu robnu marku koja nudi profinjene svakodnevne potrepštine. Logotip je izgrađen od šesterokuta nastalog rezanjem trokuta iz kvadrata, čime nastaje oblik koji podsjeća na kutiju sposobnu sadržavati mnogo predmeta. Krugovi unutar znaka podsjećaju na male planete i odjekuju zvuk imena marke. Živopisna narančasta boja služi kao glavna boja, a znakovi su iscrtani tečnim linijama pod dosljednim kutovima nagiba. Logotip se primjenjuje na ambalažu proizvoda kako bi podržao prepoznatljivost marke među mladim odraslim osobama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yuan Li Sheng Huo Dizajn logotipa marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yuan Li Sheng Huo Dizajn logotipa marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yuan Li Sheng Huo Dizajn logotipa marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimenzije i pakiranje: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Oznake: logo design, vigor, refinement, super symbol, geometric elements
Proizvodna tehnologija: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Dizajnerski izazov: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Istraživanje: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiracija: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Trajanje projekta: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Tijek rada: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.