Sogno Jewelry Design Sustav vizualnog identiteta – dizajner Named Co. Creative Agency

Dizajn Sogno Jewelry Design Sustav vizualnog identiteta čiji je autor Named Co. Creative Agency iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

BroncaOglašavanje· 2023

Sogno Jewelry Design Sustav vizualnog identiteta

autor/ica Named Co. Creative Agency

Klijent: Sogno

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Sogno Jewelry Design Sustav vizualnog identiteta

Sogno Jewelry Design je sustav vizualnog identiteta stvoren za brend nakita. Logotip proizlazi iz biljnih oblika, s krivuljom koja podsjeća na stabljiku i detaljima preuzetima s listova dodanim serifnom tipografskom pismu. Stablo smokve koristi se kao glavni motiv. Krug je ključni element i podsjeća na prsten te na povezanost dviju osoba. Identitet je primijenjen na ilustracije, boje, signalizaciju, vrećice za kupovinu, unutrašnjost trgovine i narudžbenice. Kružna kutija za prsten otvara se poput cvijeta u punom cvatu, a testirano je pedeset prototipova.

Priznanje

O nagradi Brončana nagrada A' Design Award

Sogno Jewelry Design Sustav vizualnog identiteta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Sogno Jewelry Design Sustav vizualnog identiteta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Sogno Jewelry Design Sustav vizualnog identiteta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Oznake: Jewelry, Brand, Package, Identity, Symbol
Dizajnerski izazov: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Istraživanje: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiracija: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Trajanje projekta: The project started in October 2020 in Seoul, and finished in March 2021.
Tijek rada: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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