Bamboo Craft Festival Arhitektonska Narativna Ilustracija – dizajner Wing Sze Wincy Kung

Dizajn Bamboo Craft Festival Arhitektonska Narativna Ilustracija čiji je autor Wing Sze Wincy Kung iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2023

Bamboo Craft Festival Arhitektonska Narativna Ilustracija

autor/ica Wing Sze Wincy Kung

Klijent: Wing Sze Kung

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Bamboo Craft Festival Arhitektonska Narativna Ilustracija

Kao odgovor na sveobuhvatnu urbanizaciju Hong Konga i rezultirajući gubitak njegove kulturne raznolikosti, Bamboo Craft Festival osmišljen je s golemim uzdignutim privremenim platformama i strukturama od bambusa, stvarajući urbanu prostornu proslavu za očuvanje i revitalizaciju lokalne kulture uličnog života, tradicije, i obrtničke vještine. Festival se održava svake godine i ima za cilj angažirati javnost da iskusi i istraži lokalne ulične kulture i zanatstvo kroz radionice i izvedbe, utjelovljujući duh Hong Konga.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Bamboo Craft Festival Arhitektonska Narativna Ilustracija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Bamboo Craft Festival Arhitektonska Narativna Ilustracija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Bamboo Craft Festival Arhitektonska Narativna Ilustracija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimenzije i pakiranje: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Oznake: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Proizvodna tehnologija: printed materials: printed illustration, storybook
Dizajnerski izazov: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Istraživanje: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiracija: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Trajanje projekta: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Tijek rada: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Zasluge za fotografije: Wing Sze Wincy Kung