Miga Dizajn identiteta brenda – dizajner Xue Li

Dizajn Miga Dizajn identiteta brenda čiji je autor Xue Li iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2023

Miga Dizajn identiteta brenda

autor/ica Xue Li

Klijent: Today Design Consultants (Shenzhen) Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Miga Dizajn identiteta brenda

Miga je dizajn identiteta brenda razvijen za brend elektroničkih cigareta. Osuvremenjeni identitet usavršava tipografiju i objedinjuje logotip, ostavljajući trenutan dojam prepoznatljivosti brenda. Kod latiničnih slova omjeri poteza i kutovi uglova prilagođeni su kako bi logotip usko korespondirao sa simbolom osmijeha i podsjećao na obris loze dinje. Kod kineskih znakova potezi su kombinirani s istim simbolima, a razmaci su regulirani, čime nastaju zaobljeni i čitljivi oblici. Vektorski logotip može se ispisati u bilo kojoj veličini i koristiti na svijetlim ili tamnim pozadinama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Miga Dizajn identiteta brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Miga Dizajn identiteta brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Miga Dizajn identiteta brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Dimenzije i pakiranje: It can be typewritten or printed on any size and material.
Oznake: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Proizvodna tehnologija: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Dizajnerski izazov: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Istraživanje: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspiracija: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Tijek rada: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Članovi tima: Li Xue
Today Design